The popular photo sharing app that has made Starbuck cups, selfies and Throwback Thursdays popular hashtags around the world, will soon be running ads in Canada.

The Facebook owned Instgram started giving a heads-up to Canadian users last Thursday,  that advertisements will soon be displayed in their streams. Ads on the photo and video social networking site started in the U.S. last year while U.K users were introduced to ads last September.

“This week we ran an ad, from the Instagram account, that targeted all Instagrammers in Canada in both official languages,” a company representative confirmed on Friday. The spokesperson added that they have an aim to “make any advertisements people see feel as natural to Instagram as the photos and videos they already enjoy from their favorite brands,”

The ads are set to look like regular posts, but will include the word “Sponsored“.  Users can tap a spot on their screens to tell the service which ads they like and which ones they don’t. Tapping there will “hide” the ad in question.

Facebook bought Instagram in 2012 for  $1 billion dollars and  report 200 million active users each month and an average of 60 million photos are shared through the application each day.

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