Orange Juice for the Ears with Beatie Wolfe

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Named by WIRED as one of “22 people changing the world,” pioneering singer-songwriter Beatie Wolfe is an artist who has beamed her music into space, been appointed a UN Women role model for innovation and held an acclaimed solo exhibition of her ‘world first’ album designs at the V&A Museum.

“I want people to be excited about albums again.”

Wolfe is also the co-founder of a “profound” (The Times) research project looking at the power of music for people living with dementia.

On October 8th, 2019, a documentary called “Orange Juice for the Ears” (directed by Ross Harris) was released at the Barbican in London. The documentary talked all about Beatie and what she has done to change music and the way it’s consumed. It was named from an excerpt of Musicophilia by Oliver Sacks: “Music can lift us out of depression or move us to tears — it is a remedy, a tonic, orange juice for the ear.”

The documentary goes through her experiences of using AR, VR, NASA technology and more to accompany her albums – past and present.

From Green To Red

Launched in October 2019, Beatie put together part protest, part art project “From Green to Red.” A project with The Mill, this is a music video that uses historical data to visualize the CO2 impact on our environment. It’s absolutely stunning, yet horrifying all at the same time. See a sample for yourself:

The song, name from an excerpt of 2006’s “An Inconvenient Truth”.

It’s part music video and part protest song…. and entirely a statement of our time!

At The Mill, the installation is completely interactive and responsive. For the fully immersive ‘From Green To Red’ experience people will be able to interact with the piece in real-time via its motion sensors. As people approach the installation, both the music and timeline visualisation will respond – e.g. becoming clearer and sharper and revealing new factors/elements – and allow people to play with and explore the data. This has the effect of giving each individual a sense of agency about their own impact on the environment.

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