A super interesting study commissioned by computer-manufacturer, Dell details gamer habits, attitudes and understanding of today’s gaming community in Canada and around the world.
No longer just for teenage boys
It’s crazy how much video games have changed in pop culture in the last ten years. The audience has completely changed. You’ve got people of all ages and genders now joining in the fun. Celebrities are, too. Did anyone read about Drake joining a game of the popular game, Fortnite?
The numbers don’t lie
The new study from Dell, proved just how varied the audience actually is. Here are some neat stats we found noteworthy:
Contrary to outdated stereotypes about the reclusive gamer, many lead busy lives with many outside interests. When not gaming, Canadian gamers spend their time with family (68%) or friends (64%), listening to music (62%) and reading (52%). Traveling (52%), watching sports (41%) and learning about news things (49%) were also popular.
- People are increasingly turning to videogames for relaxation (63% of respondents), passing the time (60%) and relieving stress (51%). Half (50%) of Canadian gamers are not concerned with their skill level, yet ironically, no one likes to be considered a “noob” (gamer code for the new kid on the block) with just under 7% identifying as such.
According to Canadians surveyed by Dell, majority don’t feel “judged” (11%), “childish” (10%), or “embarrassed” (5%) when called a “gamer”. Instead, they consider “gamer” a positive label and feel “fun” (36%), “cool” (24%), or “proud” (18%) as a result.
- One in two players (47%) has a female friend who plays videogames. A quarter (25%) have a sister who plays, and 20% said their daughter does. Only 16% of gamers reported a need to recruit more women to their gaming community ((male (15%) vs. female gamers (16%)), though more than half of Canadian teenagers (53%) wanted to create a more welcoming environment for female players.
Did you listen to this week’s show? What do you think of the future of video games?