Rdio Muted. Pandora Pumps Up the Jam.

In an all cash-deal,  the streaming pioneer sold its assets to Pandora for $75 million. “We are defining the next chapter of Pandora’s growth story”, said a Pandora executive.. The deal isn’t yet finalised even though it seems certain from both Rdio and Pandora’s perspective.

In the Pandora press release, they quoted Anthony Bay, chief executive officer of Rdio. “The Rdio team built an acclaimed product and technology platform that has consistently led innovation in the young streaming industry. I’m pleased that many members of the Rdio team will continue to shape the future of streaming music, applying our tradition of great design and innovative engineering on an even larger stage with Pandora,”

Pandora is currently available in USA, Australia, and New Zealand. But their focussing on also streaming shop in United Kingdom. Company execs tout the strength of the data of listeners’ music tastes in the UK.

Pandora just really wants to become the “go-to destination”. for wherever its fans want to listen to music.

Along with streaming service leader, Spotify, Pandora also needs to compete with YouTube Music, Apple Music and well, Tidal.

This is why for Pandora to takeover, it would need to expand greater than where they are now. Like maybe, even Canada…

But there’s those licensing deal they’ll need to secure with labels.