#CallofDuty Black Ops 3 makes more than HALF BILLION DOLLARS in 72 hours

Preconceived notions of people who play video games as nerdy, awkward, teenager loner types should be long forgotten by this time. Games are more than mainstream; they’re a massive industry worth hundreds of millions of dollars every year.

Don’t believe it? Consider this: Not only did the release of Fallout 4 correspond with a dramatic deflation in traffic to PornHub, another big name release, Call of Duty: Black Ops III made $550 million in three days.

“It’s just one of those figures you just have to sit and marvel at,” notes Music Business Worldwide.

To put it another way, at the time of its release on November 6, Call of Duty: Black Ops III was the biggest entertainment launch of the year, even compared with movie, book or music releases.  Wow.

Still not impressed? Consider this: Jay-Z paid $54 million for the limping, deflated streaming service Tidal, roughly one tenth of what Call of Duty brought in. Ouch.

Within three days, more than 75 million hours of playing time had been logged, Music Business Worldwide noted.

“Call of Duty’s millions of passionate fans have shown us, yet again, the strength of their commitment to this enduring franchise,” noted Bobby Kotick, CEO of Activision Blizzard, the game’s manufacturer.

For another view on this astonishing record, and how it relates to music, read more here.

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