Back in the days before the CD, the only way to skip a song on an album was to get up, walk across the room and move the needle to the next track on the record. If you were listening to a cassette or 8-tracks, you had to fast-forward until you found the song you wanted.
But when CD players appeared, they came with a button that instantly skipped to the next track. No more fast-forwarding, no more enduring a song you didn’t want to hear. And thus shrunk our attention spans and our tolerance for things we didn’t like immediately.
So how long will we let a song go before we give it a thumbs down? Writing in Music 3.0, Bobby Owsinski tells us:
24.14% skip within the first 5 seconds
28.97% skip within the first 10 seconds
35.05% skip within the first 30 seconds
48.6% skip before the song finishes!
And there’s more. Continue reading.