One of the coolest apps on my phone is Shazam, the magical song identifier-and-tagger. It’s used by almost 100 million people 500 million times a month to identify songs they hear on the radio, on TV, in clubs and in live situations.
Every time we use Shazam, data is collected–and that data is extremely valuable. I know of at least one major label that uses Shazam to identify hotspots for certain artists and songs across the country using just the app’s free features. But that’s just the tip of the iceberg–and Warner Brothers wants to see more of what’s below the surface.
The label will soon announce a deal with Shazam to create a label just for new artists who are discovered through Shazam. In other words, Shazam is about to become a big part of Warner’s A&R efforts.