According to a story in Ad Age, Apple will make the promotion of iTunes Radio a priority in the coming months. While the service is only available in the US for the time being, its rollout is being prepped for Canada (trust me on this).
[T]here is a new focus within the company’s advertising unit, and the mantra came direct from Eddy Cue, Apple’s head of software. In a staff meeting before the holidays, Cue indicated that iTunes Radio is the top priority, and app ads are not.“The message that came across was basically if you’re not working on iTunes Radio, you’re irrelevant,” an Apple insider said.
Apple’s iAds business has undergone a number of changes since launching in 2010. Its sales team has been integral in helping developers monetize apps; most of the revenue from iAds comes from in-app advertising,
The concern in the traditional radio industry is that Apple will suck up a tremendous amount of ad dollars from national advertisers. We’ll see. Continue reading here.