Samsung is on a bit of a tear right now, especially their smart phone division. They’re going at it hammer-and-tong with Apple in an extremely bitter fight for both market share and mind share. Their latest salvo involves a $20 million strafing run involving Jay-Z. From Billboard:
Jay-Z and Samsung created an album release plan that leverages the size and scope of the company. His “Magna Carta Holy Grail” album will be available for free download on July 4 to the first 1 million Samsung Galaxy S III, Galaxy S 4 and Galaxy Note II users. With about 70 million smartphones in the global market in the fourth quarter of last year, and with a massive advertising presence to create awareness, Samsung is a large and effective distribution network for the artists it partners with.
Interesting. If this works, expect to see more of these kinds of corporate partnerships and alternate distribution plans.