In this video, our own Michael Hainsworth interviews Elvie rep Aoife Nally at CES 2019.
What are the two main complaints associated with breast pumps?
Whether you have a single pump that only does one side at a time, or a double strap-on version, pumping usually means downtime. Even if the pump is battery-powered, there are still tubes and wires and the shield is hooked up to a small bottle. All of this apparatus can’t be concealed and is not very portable. Unless you’re Rachel McAdams all dressed up for a photoshoot, it’s not something you can answer the front door or walk into a boardroom with. You’re inevitably stuck in a room by yourself for whatever time it takes.
Most current breast pumps on the market, even the ones that promise quiet operation, are about as silent as a 10-year old dishwasher. Again, not very practical when baby is trying to sleep and you need to pump, but you’re watching The Tonight Show to keep you awake and you have to turn the volume up to hear over the “Buzzzz. Hmmmm. Buzzzz. Hmmmmm.”
British Breast Pump Innovation
Enter stage left: the Elvie breast pump. Noiseless and ergonomically designed to fit in the cup of your nursing bra for ultimate portability. The system, created by a UK-based company, is so discreet, you can pump while participating in that monthly budget meeting, then store the filled containers in the fridge on your way out for lunch. It’s just that convenient. Elvie provides a realistic solution for mothers who wish to continue feeding their baby breast milk after they return to work from maternity leave. The time issue is a big factor here. Moms are used to multitasking and if that can include pumping in the workplace that doesn’t compromise productivity, then it’s a win-win.
If you’re at home with a newborn and a toddler, then the Elvie is perfect for you too. Hands up from those of you who’ve had to stop mid-pump because your two year-old needed help on the potty or they’ve decided the dining room wall is the best place to draw a self portrait? Yeah, I’ve been there. Or how about avoiding cabin fever? Just hook up your Elvie and go to the park to burn off all that toddler energy. The more hands-free time you have at this stage, the better; for your sake and theirs.
As with most new and innovative products, Elvie isn’t cheap. But, time is money. There are a lot of costly and useless baby products we think we need, but a breast pump is not one of those things. Instead of spending money on a dedicated diaper disposal, baby food cooker, wipe warmer, etc; put the funds toward a breast pump that isn’t going to limit your time more than it already is.
The creative folks at Elvie have also developed a kegel trainer – something all women will need at some point. As with a lot of women’s health initiatives, Europe and the UK are years ahead of North America. In France, the government actually pays for pelvic floor “therapy” for all new mothers. The best we get on this side of the pond is a step-by-step how to article via Google.