That Was Fast

Tidal, Jay-Z’s new music streaming service announced last week, promised subscribers who pay up to $240 per year they’d receive exclusive content for their hard earned cash.

The first little present arrived Saturday night, when HOV released a new track from Beyonce, called “Die With You.”

It took less time for the video to be posted to YouTube than it probably takes to subscribe to the service. Why? Because people share clips online.

More on the nature of sharing clips and why promises of exclusivity are hard to guarantee online at Music Business Online.

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