A new low in advertising. And you thought U2 in your iTunes was bad! Usher is teaming up with Honey Nut Cheerios, and he’s making a new song available as the prize at the bottom of the cereal box.
Seriously! The track is called “Clueless” and comes amidst a prolonged wait for the singer’s new album, UR.
The promotion follows a commercial released in August that features Usher’s “She Came To Give It To You.” That clip shows Usher practicing his dance moves when the cereal’s mascot, Buzz The Bee, joins him to discuss the healthy benefits of Honey Nut Cheerios via dance moves.
How long before Dave Grohl gets a Foo Fighters song in a box of Count Rockula?