Would you Pay for Cat Videos? Google’s Youtube Eyes Ad-Free Service

They get repetitive. Boring, annoying and frustrating. The pre-roll ads that show up every time you want to watch a vintage Duran Duran video or the latest viral cat video funny on the net’s number one online  video website, Youtube. Now the Google-owned website wants to get rid of those short commercials. For a price.

“There are going to be cases where people are going to say ‘I don’t want to see the ads or I want to have a different kind of experience’,” stated Susan Wojcicki, a Google senior vice president who heads the YouTube business. at the Code/Mobile technology conference in Half Moon Bay, California late on Monday. She confirmed that the plan is a-go while not giving too many details, including divulging how much a subscription would cost.

In May 2013, Youtube created a pilot program that allowed Youtuber’s to change consumers a subscription fee to access a particular  “channel” of videos. Wojcicki visions a broader subscription service, where consumers would pay to access an ad-free version of Youtube’s video vault.

“We’re early in that process. But if you look at media over time, most of them have both ads and subscription,”  Wojcicki revealed.



Liked it? Take a second to support Shane Alexander on Patreon!

Leave a Comment