Everyone loves vinyl these days. And everyone is getting more frustrated by vinyl. Pitchfork explains why.
“You used to be able to turn over a record in four weeks,” says John Beeler, project manager at Asthmatic Kitty, the label home of Sufjan Stevens. “But I’m now telling my artists that we need at least three months from the time they turn it in to the time we get it back.” Across the board, lengthy lead times that were once anomalies are now the norm. “They’ve been longer this year than they were even nine months ago,” says Nick Blandford, managing director of the Secretly Label Group, which includes prominent indie imprints Secretly Canadian, Jagjaguwar, and Dead Oceans, and artists including Bon Iver and the War on Drugs. “We crossed our fingers and hoped that turn times would improve after Record Store Day in April, but they’re still about the same. We’ve just accepted this as the reality.”
So when it comes to the current state of the vinyl industry’s unlikely resurrection, everyone is happy. And everyone is frustrated.
And it gets weirder when artists order special-edition vinyl. Keep reading.