How about not fumbling for your Shazam app the next time you want to identify a song? Bloomberg’s Adam Satariano reports Apple’s next iOS update will include the technology that powers Shazam.
This may help stem the slide in downloads. Being able to keep your customer inside your own world with quick access to buying through iTunes what you’re hearing at that moment.
The song-identification feature will be integrated into the mobile software in the same way that Twitter Inc. (TWTR)’s service is currently incorporated, meaning consumers don’t need to separately download it. Among the ways it can be used will be through Apple’s voice-activated search feature, Siri. An iPhone user will be able to say something like “what song is playing,” to find out the tune’s details, one person said.
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