The current thinking is that every artist needs to be on every social media platform out there because their fans expect them to be, well, everywhere. That not only means Facebook and Twitter, but Instagram, Soundcloud, Google + and God knows where else.
That’s tough on the artist. But can also be confusing for the fan. If you discover a band, how do you know where to find them on social media without plodding through them one by one? Social media overload, anyone?
The answer is you don’t. Seenth.is (“Seen this”–geddit?) allows fans to easily track social media activity by their favourite artists.
TechCrunch has a deeper look here.